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Shoprite Group (Checkers)

Shoprite Group is Africa's largest food retailer, operating numerous brands including Checkers.

Shoprite Checkers logo
Shoprite Checkers logo
white textile on brown wooden table

Needs

Shoprite aimed to rapidly scale its customer loyalty programme (targeting 5 million customers) and enhance personalised promotions. This required a robust SAP C/4HANA landscape on AWS/GCP, integrated with SAP PMR (Bonus Buy) and OPP, advanced BI with Dunnhumby, and omnichannel marketing capabilities.

Solution

We implemented an SAP-centric solution on a hybrid cloud (AWS/GCP).

  • Data Solution:
    SAP C4C and S/4HANA on AWS Cloud and Google Cloud Bigdata for BI and BW. Akamai CIAM (JanRain/Gigya) for customer identity. Money Market on SAP Billing. Dunnhumby integration for customer behaviour analytics.

  • Integration Solution:
    SAP Commerce (Bonus Buy) on AWS/GCP integrated with SAP C4C, Retail, CAR (PMR, OPP, AMR), and POS. Integration with WhatsApp (Clickatell), ExactTarget, SurveyMonkey, SAP Interconnect (Email/SMS), and Google Analytics/Firebase. SAP CPI used for integrations.

  • Data Science Solution:
    Leveraged Dunnhumby for customer segmentation and personalised promotion offers (Bonus Buy) using advanced statistical algorithms. Google Cloud Bigdata used for BI, ML, and deep learning for customer analytics.

Achievements

  • SAP Commerce & Loyalty Platform:
    Architected SAP Commerce, Marketing, C4C, Retail, CAR (PMR, OPP) on AWS/GCP.

  • Omnichannel Marketing & BI:
    Upgraded BI (SAP BI, Dunnhumby on Google Cloud Bigdata) for personalised promotions across email, SMS, USSD, WhatsApp.

  • Multi-Country Development:
    Managed a 76-member multi-country team for SAP Commerce and Marketing development (Java, CPI, Groovy Script, ABAP).

Benefits

  • Rapid Loyalty Programme Growth:
    Scalable platform to support millions of loyalty customers.

  • Personalised Customer Engagement:
    Enhanced customer understanding and personalised offers through Dunnhumby and SAP Marketing.

  • Omnichannel Reach:
    Effective customer communication across multiple digital and traditional channels.

  • Data-Driven Retail Strategy:
    Advanced analytics for optimising promotions, customer segmentation, and product offerings.

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