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Shoprite Group (Checkers)

Shoprite Group is Africa's largest food retailer, operating numerous brands including Checkers.

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Needs

Shoprite aimed to rapidly scale its customer loyalty program (targeting 5 million customers) and enhance personalized promotions. This required a robust SAP C4/HANA landscape on AWS/GCP, integrated with SAP PMR (Bonus Buy) and OPP, advanced BI with Dunnhumby, and omnichannel marketing capabilities.

Solution

An SAP-centric solution on a hybrid cloud (AWS/GCP) was implemented.

  • Data Solution: SAP C4C and S/4HANA on AWS Cloud and Google Cloud Bigdata for BI and BW. Akamai CIAM (JanRain/Gigya) for customer identity. Money Market on SAP Billing. Dunnhumby integration for customer behavior analytics.

  • Integration Solution: SAP Commerce (Bonus Buy) on AWS/GCP integrated with SAP C4C, Retail, CAR (PMR, OPP, AMR), and POS. Integration with WhatsApp (Click@Tell), Exact Target, SurveyMonkey, SAP Interconnect (Email/SMS), and Google Analytics/Firebase. SAP CPI used for integrations.

  • Data Science Solution: Leveraged Dunnhumby for customer segmentation and personalized promotion offers (Bonus Buy) using advanced statistical algorithms. Google Cloud Bigdata used for BI, ML, and deep learning for customer analytics.

Achievements

  • SAP Commerce & Loyalty Platform: Architected SAP Commerce, Marketing, C4C, Retail, CAR (PMR, OPP) on AWS/GCP.

  • Omnichannel Marketing & BI: Upgraded BI (SAP BI, Dunnhumby on Google Cloud Bigdata) for personalized promotions across email, SMS, USSD, WhatsApp.

  • Multi-Country Development: Managed a 76-member multi-country team for SAP Commerce and Marketing development (Java, CPI, Groovy Script, ABAP).

Benefits

  • Rapid Loyalty Program Growth: Scalable platform to support millions of loyalty customers.

  • Personalized Customer Engagement: Enhanced customer understanding and personalized offers through Dunnhumby and SAP Marketing.

  • Omnichannel Reach: Effective customer communication across multiple digital and traditional channels.

  • Data-Driven Retail Strategy: Advanced analytics for optimizing promotions, customer segmentation, and product offerings.