Deployed SAP C4C, SAP Marketing Cloud, PMR (Promotion Management Retail), and OPP (Omnichannel Promotion Pricing).

Integrated CIAM (Gigya), SAP Analytics, and Dunnhumby data for AI-driven personalization.

Developed AWS microservices and mobile app integrations including WhatsApp, social media, and SMS.

Implemented SAP C/4HANA suite (Marketing, Commerce, CAR with PMR & OPP) and Gigya CIAM.

Loaded 350M historical records into SAP Marketing, and used Dunnhumby for AI-based targeting.

Built machine learning models using Google Cloud BigQuery ML and TensorFlow for promotion prediction.

Developed Adobe CQ5 web platform in partnership with Valtech, tailored for mobile and tablet usage.

Enabled adaptive layouts, CRM integration, and enhanced content delivery via CDN.

Designed SAP Commerce and Marketing Cloud environment with integration to Adobe AEM, BizTalk ESB, and Lloyds/Barclays payment systems.

Supported PSD2 readiness and built multi-country OMS and warehouse architecture.

Rolled out eBoutique, cart abandonment strategies, and SAP Hybris segmentation tools.

Developed the Phoenix Project architecture using SAP CRM, Oracle Finance, and SAP Hybris.

Integrated order processing and customer support into a seamless backend interface.

Designed and deployed digital platform using EZ Publish CMS, optimized for iPad and iPhone.

Integrated campaign data with CRM and product databases for consistency.