Rolex

Needs

Rolex needed to modernise and scale its global digital presence to deliver high-performance, secure, and engaging experiences for its customers, partners, and B2B resellers. The company required a robust digital infrastructure capable of supporting major launches, seamless content management, and resilient global operations.

Solution

As business and technical lead, ReImagine delivered a comprehensive Adobe Experience Manager (AEM) solution on Google Cloud Platform (GCP), focusing on automation, scalability, and operational excellence:

• AEM Ecosystem on GCP:
  Designed and deployed AEM Author/Publisher instances on Ubuntu VMs, optimising Apache Server configurations for high availability and scalability across 50+ environments (DEV, QA, Pre-Prod, Prod).

• Infrastructure Automation:
  Automated server provisioning and configuration with Puppet, ensuring consistency and rapid deployment. Orchestrated Kubernetes-based deployments using Google Kubernetes Engine (GKE) for seamless scaling during peak events (e.g., Watches and Wonders launches).

• CI/CD & DevOps:
  Built GitLab CI/CD pipelines for AEM package deployments, reducing manual deployment times by 65%. Managed artefact versioning with Nexus and enforced security compliance (OS hardening, TLS 1.3) through Puppet automation.

• Digital Platform Development:
  Led the development of the Rolex Intranet and B2B Reseller Portal using AEM Sites and Headless CMS, delivering personalised user journeys and streamlined DAM workflows. Automated metadata tagging reduced asset processing time by 40% for over 500,000 luxury watch images.

• Performance & Security:
  Enhanced platform performance with optimised dispatcher caching and CDN strategies, achieving 95+ Core Web Vitals scores. Monitored ecosystems with Dynatrace, resolving 98% of performance issues proactively. Implemented RBAC and SSO for B2B portals, integrating GCP IAM with Okta for secure access across 200+ global resellers. Ensured 99.99% uptime for mission-critical systems.

• Leadership & Collaboration:
  Mentored 12+ developers on AEM best practices, Puppet scripting, and GKE deployments. Collaborated with stakeholders to align technical delivery with corporate communication strategies.

Achievements

• Global Digital Platform:
  Delivered a high-availability, scalable AEM ecosystem supporting major product launches and global campaigns.

• Operational Excellence:
  Automated and standardised infrastructure and deployment processes, reducing manual effort and risk.

• Enhanced Digital Asset Management:
  Streamlined DAM workflows, improving efficiency and asset quality for marketing and communications.

• Security & Compliance:
  Enforced advanced security measures and compliance, ensuring robust protection of digital assets and user data.

• Performance & Reliability:
  Achieved industry-leading performance and uptime, supporting Rolex’s reputation for excellence.

Benefits

• Scalable, Reliable Digital Presence:
  Platform supports global traffic spikes and business growth.

• Faster Time-to-Market:
  Automated pipelines and infrastructure enable rapid rollout of new features and campaigns.

• Superior User Experience:
  Optimised performance and personalised journeys enhance engagement for customers and partners.

• Future-Ready Architecture:
  Cloud-native, automated, and secure foundation positions Rolex for continued digital innovation.

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