LeasePlan

Needs

LeasePlan required a new international single digital platform for its Partner/Broker, B2B, and B2C operations. This involved a backend redesign with SAP S/4HANA, migration from Salesforce to SAP Hybris Marketing on AWS, and robust integration capabilities.

Solution

A new Target Operating Model was delivered.

• Data Solution: Redesigned SAP landscape with SAP C4C, CPQ, S/4HANA (Finance), CRM, Commerce 6.4, Hybris Marketing 17.02 on AWS S/4HANA cloud solution. SAP C4C for Master Data Management.

• Integration Solution: SAP integration PI/PO, HCI (ABAP and Groovy script), and Datahub for European countries. Integrated using SAP Hybris Datahub and SAP PI/PO for on-premises SAP ECC, SAP HCI for SAP Hybris C4C and Marketing. Infrastructure on AWS Cloud with Landing Zone, AWS network firewall, and AWS GuardDuty.

• Data Science Solution (Implied by Marketing Personalization): While not explicitly "data science," migrating to SAP Hybris Marketing on AWS S/4HANA implies capabilities for customer segmentation, campaign management, and personalization based on customer data analysis.

Achievements

• Digital Platform Design & Implementation: Designed and implemented a new international digital platform.

• SAP S/4HANA & Hybris Marketing on AWS: Redesigned backend with SAP C4C, CPQ, S/4HANA, Commerce, and migrated Salesforce to SAP Hybris Marketing on AWS.

• Integration Lead (SAP CPI/HCI): Defined technical specifications (XML, SOAP, JSON, SFTP, OData) and configured integrations between SAP C4C, ECC, CRM, and Hybris Marketing using Datahub, PI/PO, HCI on AWS.

Benefits

• Unified Digital Presence: A single platform for diverse business lines (Partner/Broker, B2B, B2C).

• Modernized Marketing Operations: Enhanced marketing capabilities with SAP Hybris Marketing on AWS.

• Scalable Cloud Infrastructure: AWS provided a scalable foundation for the new digital platform.

• Improved Data Management: Centralized Master Data Management with SAP C4C.