Ferrero

Needs

Ferrero embarked on a major digital transformation to modernise its core systems and sales processes. This included migrating to SAP S/4HANA, implementing SAP C4C (Cloud for Customer) for enhanced CRM, developing a "Ferrero assortment portal," and equipping its 700 sales representatives across Impulse, Food Service, and GMS divisions with PC and Tablet solutions to manage sell-in and procurement for a diverse range of B2B customers (hotels, petrol stations, bakeries, and large retailers like Carrefour, Auchan).

Solution

We upgraded the digital core to SAP S/4HANA (FI/CO, SD, MM, PP) and implemented SAP Cloud for Customer (C4C, now SAP Sales Cloud and Service Cloud) for sales force automation and customer service. We built a custom “Ferrero assortment portal” on SAP BTP, integrated with S/4HANA for real-time product and pricing information. We equipped sales representatives with tablets and PCs running SAP Sales Cloud mobile apps and custom Fiori apps on SAP BTP, so they can manage sell-in, orders and customer interactions in the field. SAP BTP Integration Suite keeps data flowing between S/4HANA, C4C and the assortment portal, and we deployed SAP Analytics Cloud (SAC) for sales performance analytics, customer insights and demand forecasting.

Achievements

• SAP S/4HANA Migration:
  Modernised ERP landscape with a successful migration to S/4HANA.

• CRM Enhancement with SAP C4C:
  Implemented SAP Sales Cloud (C4C) for improved customer relationship management and sales force automation.

• Digital Assortment Portal:
  Launched a dedicated portal for B2B customers to browse assortments and place orders.

• Sales Force Mobilisation:
  Equipped 700 sales reps with PC and tablet solutions integrated with C4C and S/4HANA for efficient field operations.

• Integrated Sales Ecosystem:
  Utilised SAP BTP to create a tightly integrated system across S/4HANA, C4C, and the assortment portal.

• Advanced Sales Analytics:
  Deployed SAP Analytics Cloud (SAC) for real-time insights into sales performance across divisions and channels.

Benefits

• Streamlined Operations:
  SAP S/4HANA provided a real-time, efficient core for all business operations.

• Enhanced Customer Engagement:
  SAP C4C and the assortment portal improved interaction and service for B2B customers.

• Empowered Sales Force:
  Mobile tools enabled sales reps to be more productive and responsive in the field.

• Increased Sales Efficiency:
  Optimised sell-in and procurement processes for diverse B2B channels.

• Data-Driven Sales Strategy:
  SAC provided actionable insights to optimise sales strategies, product assortments, and customer targeting for Impulse, Food Service, and GMS divisions.

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