Dyson

Needs

Dyson needed a robust SAP foundation for its global direct-to-consumer e-commerce: an efficient S/4HANA retail backend, SAP Commerce Cloud on the front end, secure online payments, and analytics that turn customer and sales data into insight across markets.

Solution

We provided SAP solution architecture across S/4HANA, SAP Commerce, SAP Marketing and SAP CPI integration, together with an AWS cloud ePayment design for Dyson's online stores.

• Data Solution:
  SAP S/4HANA retail processes as the transactional backbone, with customer and sales data feeding an AWS analytics layer (S3, Athena, QuickSight).

• Integration Solution:
  SAP Commerce Cloud integrated with S/4HANA using SAP CPI on the SAP BTP Integration Suite, plus integration with the ePayment services on AWS.

• Data Science Solution:
  SAP Marketing for customer segmentation and personalised campaigns, using S/4HANA and Commerce Cloud data to target the right offers to the right customers.

Achievements

• SAP Solution Architecture:
  Provided expertise in S/4HANA, Commerce, Marketing, CPI, and AWS Cloud ePayment.

• Global Digital Transformation:
  Guided Dyson's global e-commerce transformation across markets.

Benefits

• Enhanced Global E-commerce Platform:
  Scalable and robust platform for global sales.

• Improved Customer Experience:
  Personalised shopping experiences and efficient order fulfilment.

• Data-Driven Retail Insights:
  Analytics for optimising product assortment, marketing, and customer engagement.

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