Cartier

Needs

Cartier aimed to deliver a next-generation digital experience that matched its luxury positioning and global reach. The objective was to create a multi-language, multi-site, and multi-device e-commerce platform that would:

• Support international expansion and local market needs.

• Enable rapid rollout of new campaigns and product launches.

• Integrate seamlessly with existing Richemont systems (SAP CRM, BI, FI).

• Ensure robust content management, digital asset management, and high performance for global audiences.

Solutions

Cartier partnered with Publicis and CGI to deliver a comprehensive digital transformation program, centered on:

• Adobe AEM (CQ5.3) & Hybris eCommerce:
  Selected Adobe AEM as the core Content Management System (CMS) and Digital Asset Management (DAM) platform, and Hybris for e-commerce, providing a scalable foundation for global, multi-device digital experiences.

• Agile Project Management:
  Adopted PMI and Scrum Agile methodologies, with six scrum teams (40+ developers) working across Paris and Geneva to ensure rapid, iterative delivery and close alignment with Cartier’s business stakeholders.

• Integration & Governance:
  Integrated the new platform with Richemont’s SAP CRM, BI, and FI systems. Established robust co-governance processes, including business requirements documentation, project review committees, and executive steering oversight.

• Technical Excellence:
  Deployed a professional-grade infrastructure with continuous integration (Jenkins, Git), CDN, Varnish, Apache Solr, and advanced security (PCI-DSS v2). Ensured high performance and reliability for global traffic.

• Change & Transition Management:
  Managed the transition from legacy systems, including bug tracking (JIRA, Seapine ALM) and comprehensive training for Cartier and Richemont teams.

Achievements

• Unified Global Platform:
  Launched a multi-language, multi-site, and multi-device digital platform, supporting Cartier’s global marketing and e-commerce ambitions.

• Agile Campaign Execution:
  Enabled rapid rollout of new collections, campaigns, and editorial content, supporting Cartier’s fast-paced luxury calendar.

• Operational Efficiency:
  Streamlined content and asset management, reducing time-to-market for new initiatives and improving collaboration between business and technical teams.

• Robust Integration:
  Achieved seamless integration with Richemont’s SAP systems, ensuring data consistency and operational reliability.

Benefits

• Consistent Luxury Experience:
  Maintained Cartier’s signature brand identity and quality across all digital touchpoints worldwide.

• Scalability & Performance:
  The Adobe AEM and Hybris architecture supported Cartier’s continued growth and innovation in digital commerce.

• Business Agility:
  Cartier can now quickly adapt to new markets, launch campaigns, and respond to customer demands with agility.

• Future-Ready Foundation:
  The platform positions Cartier for ongoing digital transformation and leadership in the luxury sector.