ALDI

Needs

ALDI aimed to transform its e-commerce and marketing capabilities, including launching ALDI Bank (PSD2 compliance). This required upgrading SAP Marketing for real-time personalisation, integrating with S/4HANA cloud architecture, and developing a secure ePayment solution.

Solution

Our work focused on e-commerce and digital transformation.

• Data Solution:
  Upgraded SAP Marketing (15.08 to 16.11) on S/4HANA cloud architecture. Integrated Hybris Business Event Extension and Piwik Event tracker. Utilised Google Optimize 360 for segmentation. Amazon QuickSight with Amazon Athena for dashboarding and analytics.

• Integration Solution:
  SAP Marketing integrated with S/4HANA. Integration for ALDI payment system (PSD2 compliant) with Lloyds and Barclays. Used ESB BizTalk and SAP CPI.

• Data Science Solution:
  Real-time customisation and personalisation enabled by SAP Marketing upgrades. A/B testing and real-time recommendation/personalisation using SAP Marketing and Google Optimize 360 segmentation.

Achievements

• eCommerce & Marketing Transformation:
  Drove digital transformation, upgrading SAP Marketing for real-time personalisation on S/4HANA cloud.

• ePayment Solution (PSD2):
  Identified technical/business requirements for ALDI Bank's PSD2-compliant payment system.

• Real-time Personalisation:
  Enabled real-time interaction, email campaign enhancement, cart strategy, and A/B testing using SAP Marketing, Hybris Business Event Extension, Piwik, and Google Optimize 360.

Benefits

• Enhanced Customer Personalisation:
  Real-time recommendations and personalised marketing campaigns.

• PSD2 Compliant Payment System:
  Foundation for ALDI Bank's secure payment services.

• Data-Driven Marketing:
  Improved segmentation and A/B testing capabilities for optimised campaigns.

• Modernised E-commerce Stack:
  Upgraded SAP landscape supporting digital growth.

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