ALDI

Needs

ALDI aimed to transform its e-commerce and marketing capabilities, including launching ALDI Bank (PSD2 compliance). This required upgrading SAP Marketing for real-time personalization, integrating with S/4HANA cloud architecture, and developing a secure ePayment solution.

Solution

The project focused on e-commerce and digital transformation.

• Data Solution: Upgraded SAP Marketing (15.08 to 16.11) on S/4HANA cloud architecture. Integrated Hybris Business Event Extension and Piwik Event tracker. Utilized Google Optimize 360 for segmentation. Amazon QuickSight with Amazon Athena for dashboarding and analytics.

• Integration Solution: SAP Marketing integrated with S/4HANA. Integration for ALDI payment system (PSD2 compliant) with Lloyds and Barclay's. Used ESB BizTalk and SAP CPI.

• Data Science Solution: Real-time customization and personalization enabled by SAP Marketing upgrades. A/B testing and real-time recommendation/personalization using SAP Marketing and Google Optimize 360 segmentation.

Achievement

• eCommerce & Marketing Transformation: Drove digital transformation, upgrading SAP Marketing for real-time personalization on S/4HANA cloud.

• ePayment Solution (PSD2): Identified technical/business requirements for ALDI Bank's PSD2-compliant payment system.

• Real-time Personalization: Enabled real-time interaction, email campaign enhancement, cart strategy, and A/B testing using SAP Marketing, Hybris Business Event Extension, Piwik, and Google Optimize 360.

Benefits

• Enhanced Customer Personalization: Real-time recommendations and personalized marketing campaigns.

• PSD2 Compliant Payment System: Foundation for ALDI Bank's secure payment services.

• Data-Driven Marketing: Improved segmentation and A/B testing capabilities for optimized campaigns.

• Modernized E-commerce Stack: Upgraded SAP landscape supporting digital growth.